But first, he hopes everyone will join the rosé party. The region's local vineyards are known to produce some of the world's top rosés, so it's little surprise that it's the tipple of choice for locals and visitors. I was asked if I wanted a glass of rosé before I was asked if I wanted a glass of water," he says. Stone fruit, and subtle pastry notes, are carried through on the palate with the addition of quince and mineral notes. La Fête du Rosé 2019. The event, which celebrates rosé wines, champagnes and the rosé lifestyle requires attendees to arrive dressed to impress in pink and/or white attire. Eventually the rosé secured high-profile fans including Michael Strahan. Donae Burston is the owner and founder of La Fete du Rosé, a French-style rosé available in the United States. In addition to creating a catchall brand, Burston wants to encourage consumers to drink rosé all year long. Marc Piasecki/Getty Images Europe/Getty Images, “It's a rosé party, and everyone is invited.”. La Fête du Rosé is a unique picnic experience filled with rosé champagne and great food. Filed Under: La Fête du Rosé, Lisa Petrillo, Local TV, Wine MIAMI (CBSMiami) – Pale pink wine, known as rosé is often linked to summer sun and female-only happy hours. lafetedurose.com In recent years, marketing efforts of certain rosé brands can also be attributed to the oversaturation of rosé on social media. The Cuvee he created uses 80% Grenache, 14% Mourvèdre and 6% Syrah grapes — resulting in a crisp medium-bodied wine with a lower alcohol percentage than many other rosés. Comment below to Mom and don’t forget to subscribe. Fifteen years ago, while celebrating his 30th birthday in Saint-Tropez in the French Riviera, Burston was introduced to rosé for the first time. Drizly partners with liquor stores near you to provide fast and easy Wine delivery. “Drinking rosé in Saint-Tropez was like drinking water in America. 📸 Andrey Gudkov/, American producer and recording artist, @pharrell, This error message is only visible to WordPress admins, Zach & Zoe Sweet Bee Farm – A Family Of Beekeepers, In Bibi’s Kitchen – Celebrating The Culinary Skills of African Grandmothers, Beyoncé Stuns On British Vogue’s December Issue Cover, The Gambia Academy – Decolonising The Gambian Education System, Beyond Roots – Highlighting Afro-Cuban Culture And Roots, Victor Glemaud – Making A Statement With Knitwear, Brother Vellies – An Ethical Fashion Brand, AfroLatinx Travel – The African Roots of Latin America. La Fête du Rosé Wine & Music Festival / Turkesha / Hey Darlings! La Fête du Rosé, meanwhile, has found its way to high-profile fans like Carmelo Anthony and Michael Strahan. Burston's goal is to make rosé widely appealing. Donae Burston is the owner and founder of La Fete du Rosé, a French-style rosé available in the United States. Burston wasn't satisfied with brand association and set out to change the game. Based on that, we are postponing La Fête du Rosé in Atlanta, Houston, and Washington D.C. All three events will be rescheduled and will take place during teh 2020 calendar year. But winemakers such as Donae Burston, founder of. In France, rosé isn't preferred by any one gender, age, religion or race, Burston explains. The name of his brand translates to rosé party, so it's not that Burston has a problem with the drink's party-happy reputation. "However, my friends who are Black, Asian and Hispanic liked to drink Clicquot, yet the popular brand segmented who they were for.". I decided to enjoy this wine by the pool—it is summer after all. Sponsored by Moët and Chandon, over 2,000 guests indulge in a variety of rosé cocktails or drink champagne and … Thousands of guests will gather for this year’s event, which is returning to Atlanta and Washington D.C. and debuting for the first time in Houston, Texas. . "They drink it (rosé) year-round so my strategy was to show rosé consumed in different seasons, whether it was through an après-ski shoot or explaining how to pair rosé with turkey for Thanksgiving.". From the first drop, I was hooked," says Burston. Courtesy La Fête du Rosé Burston, who's responsible for … So much of African Culture represented. Burston's brand is on the affordable side, but at $25 a bottle, it does suggest a certain quality standard. Rosé, the pale pink adult beverage that gets its hue from the skins of red wine grapes, symbolizes summer for many. It's acidic but round on the palate, and it has a noticeably long finish. Boom, simple. Produced in the heart of St. Tropez. Average of 88.5 points in 2 community wine reviews on 2018 Domaine de Bertaud Côtes de Provence La Fête du Rosé, plus professional notes, label images, wine details, and recommendations on when to drink. "I was sitting on Nikki Beach surrounded by people drinking what I thought was white Zinfandel, but it turned out to be rosé. Join @TravelNoire for a #WineDown with Donae Burston, owner of @LaFeteRose and learn how a trip to #StTropez inspired him to start a #BlackOwned wine business. It is 14% Mourvèdre and 6% Syrah, the latter which gives it a fruit finish and longer taste on the palate. 📸 Jpatokal/W, Tsingy Rouge Park, Madagascar La Fête du Rosé Atlanta was the Social Soiree of the Summer If you missed it here is a video recap. La Fête is a premium rosé wine label geared towards consumers who have a thirst for life, travel and wine. After meeting the owner of St. Tropez's oldest vineyard, Burston enlisted his help to create La Fete du Rosé. Burston organized themed parties and Caribbean festivals to reach different demographics, which he then used for social media to push his goal of inclusion. Enter La Fete du Rosé. It's just that he wants to expand the party's reach. Because of this, Burston says many people, before tasting it, assume his rosé will be sweet. After working in the beverage industry for the likes of Dom Perignon, Veuve Clicquot, Ruinart and Moët & Chandon, Burston recognized some wines seemed marketed to specific demographics. Liqueur: La Fête du Rosé From the heart of St. Tropez, La Fête is a premium rosé label that’s sure to be your drink of choice all summer long. "Consumers are willing to try anything, but I know I needed to convince them to try my product — so I went to places they wanted to be," says Burston. With more than 30 states, including some of our La Fete Du Rosé cities experiencing increases in new #COVID19 cases and a slowdown of reopening, we have made the difficult decision to cancel the 2020 La Fete du Rosé events in all cities. La Fête du Rosé, a picnic-style celebration of all things rosé including the wine, champagne, and lifestyle, will be returning to the Washington D.C. area for a second year on National Rosé Day at the National Harbor. From the heart of St. Tropez, La Fête is a premium rosé label that’s sure to be your drink of choice all summer long. The La Fête du Rosé Wine & Music Festival features chef-curated picnic baskets, life-size games, photo exhibits, and live art installations. Alcohol percentage is equally lower at 12.5%. 13.5k Followers, 583 Following, 201 Posts - See Instagram photos and videos from La Fête du Rosé (@fetedurose) La Fe te du Rose A picnic-style wine and music festival celebrating all things rosé. La Fête du Rosé Wine washington dc pinknic 2019 national harbor Cleveland Spears (Updated for 2020 here ) Organizers of La Fête du Rosé , a picnic-style celebration of all-things rosé wine, recently announced plans to expand the event to the Washington D.C. area for its debut on Saturday, June 22 from 12 pm to 8 pm at the National Harbor. The rosé founder was first introduced to rosé in Saint-Tropez 15 years ago. #Africa, Our CEO @lornalikiza is attending the @aidonetwork bsnss forum in partnership with the African Chamber of Commerce in Scandinavia (ACCS) today & tomorrow. I was asked if I wanted a glass of rosé before I was asked if I wanted a glass of water.”. Burston noted the inclusive nature of rosé in France — "everyone drinks rosé" — something he found sorely lacking once back in the United States, where many people still associate it with white Zinfandel. Faire la Fête was the only sparkling wine in that top rating! Produced in conjunction with the prestigious winemakers from the oldest vineyard on the Saint-Tropez peninsula established in 1340 and Spanning over 65 hectares. A pastel, salmon-colored wine that asserts itself charmingly on the nose with agreements of dried fruits, bonbon, and hazelnut. Founded in 2018 in Atlanta, La Fête du Rosé Wine & Music Festival is a picnic-style celebration of all things rosé, including wine, champagne, and lifestyle. La Fête du Rosé is a Miami-based company, owned and operated by CEO Donae Burston. As far as introductions go, Saint-Tropez was a perfect place to be seduced by the wine. From now until August, $2 from every bottle (sold via website) will be donated to the organization. But au contraire. ... Shop La Fête du Rosé Then get it delivered in under 60 minutes. 7 talking about this. La Fête du Rosé, as he explains, is a more of a traditional rosé and leans towards the dry side. "If we as Black business owners don't support the future, who will?" In spite of its richness — notes of cherry, grapefruit, strawberry and melon to name a just a few — and a color palette that ranges from muted blush to bold fuchsia, it rarely gets the respect it deserves. "I took cues from the French," says Burston. See you all in 2021! Wine Spectator associate editor Gillian Sciaretta tasted the wine non-blind and rated it in the " very good " range, sharing her notes: "This salmon-hued rosé is marked by a firm, integrated acidity that highlights notes of tangerine, melon and spice, with herb and wet stone … Likewise, the October 2019 issue of The Somm Journal rated Faire la Fête Rosé 3.5 of 5 bubbles, or a “strong/superb example of its kind!” Sparkling wine was invented in Limoux (lee-moo), France, in 1531. Burston, who's responsible for bringing the first Black-owned rosé label from France's Saint-Tropez to the United States, is up for the challenge. La Fete du Rose 2018|Cotes du Provence, St. Tropez, France|12.5% ABV|$25 A blend of 80% Grenache, 14% Mouvedre, and 6% Syrah, the wine is a gorgeous salmon color. "It's about good times, memories, and good wine any time of the year ... it's a rosé party and everyone is invited.". "Drinking rosé in Saint-Tropez was like drinking water in America. I’m excited to announce that I have partnered with La Fête du Ros é as one of their official Influencer Partners for 2019. In light of recent times, Burston has shifted his philanthropic focus to Color of Change, an organization fighting every day for racial justice and other organizations that serve as a resource for minorities pursuing a career in the wine and spirits industry. La Fête du Rosé is made up of 80% Grenache, 14% Mourve?dre and 6% Syrah. La Fête du Rosé, which literally means “The Rosé Party,” was created to promote inclusiveness and to make rosé wine a go-to wine that speaks to multicultural consumers with a zest for travel, food, wine and life. Baltimore-native Burston, passionate about French rosé and his product in particular, is on a mission to disrupt the way many of us have come to think about rosé. says Burston. He also wants to give back to the community that supported him. "Traveling the world after college sparked my entrepreneurial spirit, and I want to help give others the same chance through my giveback program," he says. La Fête du Rosé, a picnic-style celebration of rosé wine, champagne, and lifestyle conceived and produced by the Spears Group since 2018, will be coming back to Atlanta and D.C. and making its first debut in Houston La Fête du Rosé is the perfect blend of Grenache, Mourvèrde, & Syrah. Owner and founder of La Fete du Rosé, Burston is an African-American pink wine-loving entrepreneur. Château Bertaud-Belieu 2019 La Fête du Rosé (Côtes de Provence) With a soft texture and layers of red fruits, this ripe wine is spicy and fresh at the same time. Industry Veteran Launches Premium Rosé Wine Label, La Fête Du Rosé Geared Towards Multicultural Millennials MIAMI, May 22, 2019 /PRNewswire/ -- Today, an esteemed group of luxury wine … About La Fête du Rosé La Fête is a premium rosé wine label geared towards the multicultural consumer who have a thrist for life, travel, and wine… After several trips and numerous blending and tasting sessions, in the summer of 2019, La Fête du Rosé was finally born. More on Food & Beverages ROSÉ OF PINOT NOIR MONTEREY, CALIFORNIA - 2019 Introducing the inaugural vintage of Diora La Belle Fête Rosé of Pinot Noir, Estate Grown from our San Bernabe Vineyard. Burston's traditional French-style rosé is dry with notes of melon, dried fruits, bonbon and hazelnut. According to Amy Racine, beverage director of JF Restaurants, most mass-produced rosé is owned by larger companies who possess major Champagne and tequila labels, which tend to be marketed to a young, sometimes wealthy beach-town crowd. Burston's marketing approach demonstrates his mission to change the tune on rosé, to ultimately get more people drinking it. Complex and balanced with touches of curvature, La Fête du Rosé 2019 has a long finish with aromas of cherry. Faire la Fête was the only sparkling wine in that top rating! There's a perfect beach for every week of the year. This pastel pink wine is bold and refreshing with every sip, and has delectable notes of dried fruit, bonbon and hazelnut. ASSEMBLAGE. The pastel, salmon-pink wine asserts itself charmingly on the nose with agreements of dried fruits, bonbon, and hazelnut. This pastel pink wine is bold and refreshing with every sip, and has delectable notes of dried fruit, bonbon and Contrary to other wine labels that contain 90% Grenache, La Fête du Rosé contains 80%. Road trip to Mom to visit and enjoy a new wine. Often, it's the drink linked to sun-kissed women sporting crisp, white flowy dresses and to female-only happy hours. Despite his struggles in marketing the label, the wine now stands as the only Black-owned brand being produced in Saint-Tropez, France. La Fête is a premium rosé wine label geared towards multicultural consumers who have a thirst for life, travel and wine. Complex and balanced this Rosé has a long finish with aromas of cherry. 1/2, La Fête du Rosé – Wine With a Difference, African Culture represented everywhere at the @aid, The Grand Mosque in the Old Towns of Djenné, Mali, @zachandzoehoney is a collection of raw honey made, Nshima and accompaniments, Zambia "As an African-American man who owns a rosé brand, I emphasized (through marketing) that it's a traditional dry rosé to push through the stereotype [that I'd created a sweet drink]," says Burston. Produced in … Likewise, the October 2019 issue of The Somm Journal rated Faire la Fête Rosé 3.5 of 5 bubbles, or a “strong/superb example of its kind!” #BlackOwned everythang –– even your Rosé. Intoxicated by the universal nature of the pink drink, Burston set out to bring the same mentality back to the states. He marketed La Fête du Rosé as a lifestyle brand, taking it to Nobu, W South Beach and other popular Miami restaurants and hotels to validate the brand to consumers. It is made up of 80% Grenache, 14% Mourvèdre, and 6% Syrah. "I worked on Veuve Clicquot in 2009 and the consumer target was clear — a female who makes a certain income a year," says Burston. Burston says he wanted to create a wine that was respected and to his liking, unlike the sweet mass-produced rosés he felt were dominating the US market. Join us on a 12-month journey to see them all, Your ultimate summer bar at home: Industry experts' top tips and tricks, From coast to coast of the United States, scenes from reopened restaurants in the coronavirus era. Proceeds from every bottle sold send minority, low-income youths overseas to help them develop language and leadership skills in a globalized world. He had another misconception to push through: The stereotype that Black people only like sweet drinks. @andreyjosephs, Day 2 of @aidonetwork + ACCS virtual business forum. But Burston isn't just trying to get more people into rosé or turn a profit while doing so. And that goes both for the tired stereotype and the rosé. #Culture #Africa, BBC pictures: Turning the iconic Ghana Must Go bag into high #fashion. Have La Fête du Rosé delivered to your door in under and hour! She will be speaking as one of the panelists tomorrow at 3pm EAT. With a background on the business and marketing side of the industry, Burston brought the rosé to popular South Beach hotels and restaurants. Burston brings of 15 years of industry experience to this venture and has worked with brands including Dom Perignon, Hennessy, Armand de Brignac, Belvedere, Moet & Chandon and Veuve Clicquot. Join us for a wine down!
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